Klorane

The Brand & Campaign Context

Industry context The Cosmetics industry is expanding rapidly in China and is now among the most important sectors in the country. The annual growth rate of revenues made from cosmetics product sales is around 15% year on year. This significant increase is due to Chinese consumers’ new focus on beauty habits, increasing disposable incomes and the search for quality, new cosmetic products. Company Klorane exclusively sells organic products, based on a large range of flowers and botanicals. The brand was created 40 years ago by the Pierre Fabre Group. Klorane is associated with quality products and represents authenticity, simplicity and natural beauty. Goals Increase their Visibility and Reputation online in China. Improve E-commerce store sales.