With a young population, high consumption and stable economic growth, Vietnam is a potential market for foreign fashion brands. A series of fashion brands from luxury to affordable such as Chanel, Ferragamo, Burberry, Giovanni, Versace, Mango, Zara, H&M… have appeared in Vietnam in recent years. Three groups of IPP – Mai Son – Tam Son form a “base of cauldron” holding most of the foreign fashion brands from mass to luxury in Vietnam. They are the biggest distributors in the fashion market of Vietnam. If you are an international fashion brand attempting to conquer Vietnam, they are potential partners with extensive experience that can help you launch successfully in this country.
Referring to branded goods, most people immediately remember the name of businessman Johanthan Hanh Nguyen with the nickname “King of Brands”. Hanh Nguyen is the chairman of Imex Pan Pacific – IPP Group, which currently holds dozens of mid- and high-end fashion brands in Vietnam such as Burberry, Chanel, Versace, Rolex…
All business activities of Mr. Hanh Nguyen’s family in Vietnam is by IPP Group. Two well-known companies in the medium and high-end fashion world managed by IPP are Duy Anh Fashion and Cosmetics Company (DAFC), European Fashion and Cosmetics Company (ACFC).
In particular, DAFC is the focal point for trading a series of high-end brands such as Armani Exchange, Burberry, Bvlgari, Cartier, Rolex, Versace…
ACFC is the distributor of mid-range and high-end brands such as Tommy Hilfiger, GAP, Levi’s, Diesel, Mango, Nike…
However, the branded fashion market is not limited to IPP Group and Johnathan Hanh Nguyen. Businesswoman Pham Thi Mai Son and Mai Son company are one of the pioneers to bring international fashion to Vietnam.
This company distributes and sells products of international brands through a system of 60 stores, from luxury fashion brands like Christian Louboutin to affordable brands like Topshop/Topman, Mango, Karen Millen, Coast , Bebe, Warehouse, Oasis, Charles & Keith, Pedro, Accessorize, Monsoon Children, Havaianas and NYS Sunglasses. Mai Son’s mark on the market is the cooperation with the Hamleys brand to open the first store in Vietnam.
Mai Son usually only chooses mass and high-end product lines, not too luxury.
Another name in the luxury fashion industry is Tam Son JSC, a member of Open Asia Group. This is the exclusive distributor of high-end brands such as Hermès, Vacheron Constantin, Piaget, Chopard, Bottega Veneta, Saint Laurent, Kenzo, Hugo Boss and Bang&Olufsen. Established in 2007, Tam Son is managing 17 stores in major hotels and commercial centers in Hanoi and Ho Chi Minh City.
There vnd Then offers limited-edition streetwear collections curated from fashion brands such as ALYX Studios, YEEZY, Mastermind World, Gentle Monster, Heron Preston, DRKSHDW by Rick Owens, Y-3, Palm Angels, Adidas, Stussy,…
There are some other fashion distributors that you can partner with to launch and sell your products beside big names mentioned above. With many years of experience in finding distributors for clients, we can help you contact and get the best deals to start your business in Vietnam.