Luxuria Jewellery Boutique

Luxuria Jewellery Boutique - High-end Jewellery Boutique.

The Brand & Campaign Context

Luxuria Jewellery Boutique is a high-end boutique offering a wide selection of earrings, bangles, bracelets, rings, and necklaces with Mediterranean inspiration. A British independent luxury jewelry brand. Vannessa Vinos, the founder, and designer of this brand, personally think that the fabulous and colorful features of little jewelry could make female outstanding and stunning, however, it shouldn’t need to cost too much on that beauty. She wanted to spread her philosophy to all the females around the world and provide the featured little pieces at reasonable prices. In 2015, she got a connection with our agency and started her promotion in China through e-PR. Our agency made strict decisions, under the consideration of their market positioning and brand image, about which kind of online platform and channel to lunch their PRs. In the end, we decided to work with ELLEChina, pclady, and onlylady to lift the awareness and reputation of Luxuria Jewellery.