Brasserie de Monaco

The Brand & Campaign Context

Alcohol consumption in China is increasing rapidly! Consumers are always searching for information on websites and asking for advice from their social network, what you choose to drink is an important status symbol in China. As an alcoholic brand you need to be present on digital platforms and create a positive reputation by targeting communities in order to attract more customers. The Brasserie brewery begun life in 1905 in Monaco. It was later destroyed in 1970 and then rebuilt on ‘Hercule’s Harbour’ in 1998. The brewery produces an artisan, non-filtrated beer, destined for the region’s luxurious hotels and restaurants. It is presented in a premium bottle and reflects Monaco’s luxurious and decadent spirit.