Beiersdorf

International Cosmetics Brand in China

The Brand & Campaign Context

Beiersdorf, with its 100+ years of history & 170+ subsidiaries, is one of the leaders of the Skincare industry. If the name Beiersdorf does not sounds familiar, Nivea, Eucerin, La Prairie, etc... will. Beiersdorf Nivea already has a strong foothold in Asia, and the group strongly believes in the potential of China where consumers are well informed and very demanding when it comes to skincare. As of 2020, the group opened a new research and innovation center in Shanghai. We were contacted by Beiersdorf to design a Wechat Marketing strategy for the group: Official account, content Management, mini-program.